Packaging for
a Changing World

The world is changing fast and so does the packaging industry. The need for innovative and sustainable packaging is greater than ever. What the most important trends and challenges? What impact will they have on your packaging? Which innovations will shape the future of corrugated packaging?

Time until the event:

23rd May 2019


About the event

Hear some thought provoking sessions from our experts and guest speakers about the trends that shape the future of packaging. We will share with you how DS Smith works to develop the packaging solutions of the future and will present you the solutions and innovations that are already available.

Language of the event: Hungarian and English

Translation available upon request

Why should you attend?

Hear the DS Smith experts’ view on

  • What are the most important trends and challenges?
  • What impacts will they have on your packaging?
  • Which innovations will shape the future of corrugated packaging?
  • How can DS Smith help you and your company to face these challenges
Play Video


The event moderator is: Szilvia Krizsó

09:00 - 10:00

Zsolt Fekete
Managing Director DS Smith Packaging Hungary
Welcome speech
10:20 - 10:35
Greg Dawson
Director Of Corporate Affairs DS Smith
Packaging with Purpose

Introducing the new Purpose of DS Smith: the role that we will be playing in a world that is changing fast

10:35 - 10:50
Agnieszka Talecka
Regional Marketing Director EE
Global Trends

The world is changing quickly, and at DS Smith we’re committed to staying ahead of that change. Which are the most important future trends that will have an impact on the packaging industry?

10:50 - 11:30
Wim Wouters
Brands and Experience Director, DS Smith
The window of opportunity
11:30 - 12:00

Coffee Break
12:00 - 12:30
Attila Takács
Design and Innovation Manager, DS Smith EE

Packaging development and innovation in the Budapest PackRight Centre.

12:35 - 13:00
Soria Santiago
E-Commerce Right Size Packaging Business Development Manager, DS Smith
The Empty Space Economy
13:00 - 13:40

Lunch break
13:40 - 14:00
Dr.habil.Attila Forgács
Gastro psychologist, Corvinus University, Budapest
The effect of visual appearance on taste perception
14:15 - 14:30
Róbert Nákity
Project Manager, DS Smith Packaging Hungary
The PACE approach

DS Smith is moving from paper weight based to performance based specifications. What are the benefits?

14:30 - 14:50
Levente Pálffy
Supply Chain Manager, Nestlé Hungária Kft.
Recyclable packaging is the future

Nestlé’s commitment to improve environmental performance of the packaging materials

14:50 - 15:00

Coffee break
15:00 - 15:20
Levente Szabó
Sales & Marketing Director, DS Smith Packaging Hungary
Untapped potential of packaging

More Sales, Lower Costs, Managed Risks


Jean Lienhardt
MD of East Europe Region
Winning long term


Agnieszka Talecka

Joined DS Smith in June 2018 as Regional Marketing Director East Europe. Agnieszka is responsible for marketing & communication matters across 17 countries in the EE Region shaping the right strategies for the further company awareness build up and strengthening “DS Smith Packagaing Stategists” image. The main ambition is to keep providing the valuable market insights to create the competitive value proposition combined with the superior customer experience. Before joining DS Smith Agnieszka has gained broad marketing experience working in big international companies from FMCG segment including Procter & Gamble and Duracell.

Attila Forgács

Attila Forgács PhD clinical psychologist, associate professor of Eötvös Lóránd University Faculty of Psychology, and Head of Centre for Psychology Studies of Corvinus University of Budapest. He is the director of research of MindTitude™ image research centre. He is a professor of social psychology, psychology of economy, and communication. He has already written 6 books which have been published 22 times. He has been elected 6 times for the professor of the year at different universities.

Attila Takács

Providing strategic direction for structural and graphical design community across East Europe region via connecting and coordinating site activites and integrating to European Design Network. Leading implementation of new design tools and methodologies like Supply Cycle thinking and PackRight approach together with developing infrastructure (Impact and PackRight Centres). Having more than 20 years of experience in the packaging industry within multinational environment. Experienced in packaging design, technologies innovation management across FMCG, Industrial and Automotive market segments.

Greg Dawson

Joined DS Smith in December 2017 as Director of Corporate Affairs and member of the Group Operating Committee. Greg’s role is to integrate the company’s communications to grow DS Smith’s brand reputation.  This year, the Corporate Affairs team launched the company’s new Purpose, ‘Redefining packaging for a changing world’ which connects the business with wider industry and consumer agendas. Prior to joining DS Smith, Greg held numerous senior communications and public affairs positions for some of the world’s leading brands including Ford Motor Company, Samsung and Virgin Atlantic.

Jean Lienhardt

Jean Lienhardt, MD of East Europe Region
Jean joined DS Smith in 1994 as a Divisional Finance Director. During the last 24 years he contributed to the development and growth of the company at various positions: Head of Packaging France & Poland (2006 -2012), Head of Packaging Italy & Central Europe (2012 – 2015) and Head of Packaging Iberia & South East Regions (from 2016). In his role he is mainly responsible for maximizing the value of company, revenue growth in acquired regions, DS Smith strategy implementation, integration of teams and businesses, synergies delivery and enhancement of asset base.
A graduate of Business School (ESSEC). He is a passionate, strongly goal and performance-oriented manager with strategic and financial thinking, with long experiences also in the field of Aeronautics, Automotive, Tissue.

Levente Pálffy

Levente Pálffy joined Nestlé in 1994. Since 1996 he is the head of the Hungarian supply chain at Nestlé. From 2018 he was entrusted to lead the IT division (on top of his supply chain role).
100% efficiency , zero waste (mindset) and ONE aligned cross-functional TEAM are the ingredients of success.

Levente Szabó

LEVENTE SZABÓ is the Sales and Marketing Director of DS Smith Packaging Hungary Kft. He studied International Relations and graduated at Babes-Bolyai University in 2001. He has 15 years of experience in the packaging industry. He joined DS Smith in 2011 as Key Account Manager, from 2013 he was responsible for the elaboration and implementation of the business development strategy in the Automotive and Industrial segments. Since 2016 he works as Sales and Marketing Director.

Robert Nakity

He is leading the Papillon project of DS Smith. The objective of the Papillon project is to develop and produce innovative, paper based product family to replace wooden/plastic solutions in transport packaging business (pallets, top decks, containers, etc…). Paper based products can offer lighter, safer and cleaner solutions for Customers, bringing numerous, hard benefits while support companies’ sustainability and safety targets as well.

He has more than 10 years of experience in the packaging business (sales and “Academy program” – coaching/training). Further strong experience in logistics, purchasing and production.

Santiago Soria

He is developing the Right Size Packaging (RSP) business for the Ecommerce market at DS Smith. In an industry where boxes contains 55% of shipping air on average, RSP is a clear opportunity to reduce operational costs, increase customer experience and reduce CO2 footprint. A clear example of how Innovative solutions can address E-commerce challenges. He has more than 18 years of experience in the packaging business within multinational companies. Experience in design, FMCG key accounts, sales management, Retail and now e-Retailers; combining innovation with sales development. “

Wim Wouters

He was born in Belgium in 1965. He holds a Master Degree in Product Design and looks at products with only one question: “what is the next (improved) version going to look like?”. Wim is passionate to optimize structures, using less material, while increasing performance & functionality. He designed industrial products and home appliences for multiple industries. Wim joined the packaging industry in 1995 at SCA Packaging in design and innovation related functions. He is heading up DS Smith Brands & Experience, inspiring global brands with sustainable packaging solutions for the future.

Szilvia Krizsó

Communications consultant, trainer, coach and is the general editor and presenter of Krizshow’s theater and television talk show, which has been her dream accomplished. Earlier, she worked as a presenter of political and public life programs, and her work was acknowledged by numerous professional awards, including the Pulitzer Memorial Award. At present, she helps top executives and management teams to develop their communication skills and personal brand, to improve the image of their company.

Event mobile application

All the information at your fingertip.
With our dedicated mobile app, you can find the important details about the agenda, the speakers and you can also contact other participants.

  1. Register for the event by filling out the following formula.Register
  2. After that, we will send you the access details.

The app is available for free on Google Play, App Store or Windows Marketplace!


Location of the Event

1093 Budapest, Mátyás utca 8,
Budapest Music Center

Phone: +36 1 216 7894


The Budapest Music Center is also easily accessible by public transport. There are several bus, trolley and metro lines nearby.
Nearest Stops:

  • M4 Underground – Fővámtér stop
  • 2, 47, 49 tram – Fővámtér stop
  • 15, 115 bus – Czuczor str. stop


Please use the underground garage at Stúdium Office Building near BMC.

Entrance from Czuczor str. 2. or Mátyás str. 1.

IMPORTANT! The underground garage has limited capacity. To have access to the reserved parking places, please use the following password: “DS Smith”


Please use the download links below to download the PDF slides that were submitted by the Speakers.